Ayn Al Fahad Group
An important part of AlAyn Holding, connecting international brands with local markets through specialized businesses and operating capabilities.
Established in Baghdad. Connected across markets.
Founded in Baghdad in 2004, Ayn Al Fahad Group connects global brands with local markets through an integrated ecosystem of distribution, organized retail, food & beverage, logistics and digital commerce.
Ayn Al Fahad Group is part of the wider AlAyn Holding structure. Its businesses span electronics distribution, organized retail, food and beverage, logistics and digital commerce.
Explore the operating companiesAyn Al Fahad at a glance
Key figures from the Group’s corporate profile.
- Established in Baghdad
- 2004
- Over two decades of experience and continuous growth.
- Commercial partners
- 4,700+
- A network connecting global brands with local markets.
- Global brands
- 100+
- A diverse portfolio across the Group’s products and sectors.
- Group companies
- 10
- A multi-sector business ecosystem.
- Employees
- 300+
- A dedicated team across the Group’s sectors and companies.
- Regional offices
- 10+
- An operational network supporting regional expansion.
Our evolution
From its beginnings in 2004 to a diversified group of specialist businesses.
Where it began
Wholesale and retail electronics in Al-Amriya, Baghdad.
Growing across Iraq
A nationwide wholesale and retail footprint.
Opening digital doors
Launch of e-commerce and digital channels.
A regional milestone
Authorized Samsung distribution in Iraq and establishment of the Dubai headquarters.
AynAlfahad LLC
Incorporation of the Group entity.
AlAyn Tech
Establishment of the Group’s technology arm.
New sectors. New possibilities.
AlAyn Food, the AynAlfahad B2B commercial platform and Afaq AlAyn are established.
A new horizon in Oman
Acquisition of OSG, Oman.
Companies, brands and capabilities
The Group combines local market knowledge with international brand partnerships, supported by wholesale distribution, organized retail, logistics and after-sales service.
Leadership
“In the face of every challenge, we saw an opportunity to build trust.”
Dr. Ziad Tariq Hassan Al-AniFounder & Chairman, Ayn Al Fahad Group
Read the chairman’s messageDiscuss a business opportunity.
Contact us to explore a brand partnership, a new market or a connection with one of our businesses.