Business sectors
Through Ayn Al Fahad Group and its operating businesses, AlAyn Holding brings together distribution, organized retail, food & beverage, logistics and digital commerce.
Distribution & wholesale
Authorized brand relationships connect genuine products with a commercial network of 4,700+ partners.
Field sales, key account management and trade marketing teams support coverage across every Iraqi governorate, with coordinated launches and dependable after-sales care.
Ayn Al FahadAyn Al Fahad LLC
Organized retail
AlAyn Tech brings 100+ global brands together in an immersive technology destination. Afaq AlAyn delivers a compact, modern multi-brand retail format.
Dedicated category bays, live demonstrations and genuine, warrantied products make the customer experience central to every store.
AlAyn TechAfaq AlAyn
Food & beverage
Launched in 2025, AlAyn Food brings the Group’s approach to quality and partnership into food and beverage.
Zad Al Rahma operates and expands the Lumier’s and Yolé franchises in Iraq. Al Ayn Cafe holds the Lumier’s franchise in Dubai.
Zad Al RahmaAl Ayn Cafe
Logistics & supply chain
Regional warehousing, structured inventory and integrated distribution connect international suppliers with retail outlets, resellers and customers.
Digital inventory and supply-chain systems support demand forecasting, fulfillment and last-mile delivery across the Group’s network.
Ayn Al Fahad
Digital commerce
Owned storefronts and mobile applications extend the Group’s reach beyond its physical stores, with the same authorized stock and warranty.
The invitation-only AynAlfahad B2B platform gives the reseller network round-the-clock wholesale ordering and next-day delivery across Baghdad and Erbil.
Ayn Al FahadAlAyn TechAfaq AlAynExplore our digital channelsDiscuss a business opportunity.
Contact us to explore a brand partnership, a new market or a connection with one of our businesses.